
Culprits of a Marketing "Scam"
To the average shopper, these harmless plastic bags of dried mushrooms are nothing but that. But to the discerning eye of a mushroom forager, there is a marketing scam upon us. Although not pictured above, this company also sells a USDA certified, organic morel mushroom. But, as you may or may not know, the morel mushroom – aka morchella – is incapable of being farmed. That is to say, you can only find fresh morels in the forest. How then, can there be a USDA certified, organic morel mushroom for sale at the New Seasons Market?
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